![]() ![]() Tata Nano falls under the category Dogs of BCG Matrix.Not only the growth rate and relative market shares, the model ignores and overlooks other indicators of profitability as well. This car falls under Question Mark category of BCG Matrix, as even though the brand has high market growth but low market shares. This model not only has high market growth but also high market shares. Stagnant growth rate, Hyundai i10 is Starred for their popular offerings that are driving the sales volume. Therefore, BMW 3 series can be put into Cash Cow category of BCG Matrix. This product are highly demanded and the company is able to secure higher sales and return on investments, thus creating a high market share but low market growth. ![]() Let’s discuss BCG matrix with some example of products of different brands: ![]() Question Mark – Products in high growth markets with low market shares.Ĭash Cows – Products in low growth markets with high market shares.ĭogs – Products with low growth and market shares. Stars – Products in high growth markets with high market shares. The Matrix is divided into 4- quadrants based on the analysis of market growth and relative market share: It’s also known as the Growth/Share Matrix. The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.
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